What will the Alinea Invest product look like?
Our product will be an app that is a digital trading platform. It will include a social network that will allow the user to get involved with friends, share what they are buying and selling, and ultimately engage in a conversation around investing. There will also be an educational component that will include resources, such as podcasts and articles, related to investing and the stock market. The app will be designed so that you can learn as you go; for example, if you aren’t familiar with a certain financial term, we want the app to be a ‘home base’ where you can go to feel comfortable learning. So many apps currently on the market aren’t marketed toward women our age, so our goal is really to create a platform where it is easy to engage in investing. There are so many inequalities that exist today, and we believe women should have access to wealth accumulation and investing.
How will users invest on the app?
One way we want to differentiate our product is to change the experience—historically, users would go to the app and figure out what to invest in, whereas our app will create a personalized portfolio for what you should buy and sell. For example, if you’re interested in sustainability, the app will match you to certain companies and investments you’ll find suitable. We find that by creating a customized experience, the user is investing in what they believe in, and this is the most empowering aspect. You are not only promoting yourself, but you are empowering your beliefs and you are acting on them. This is how we hope to redefine what financial empowerment means.